Socioeconomic profile and management of rural properties: an analysis of accounting services in cerrado

Abstract

The article aims to analyze the socioeconomic profile of rural producers served by accounting offices in Palmas/TO, identify the main management challenges and evaluate satisfaction with the accounting services received. The research is exploratory and descriptive in nature, using both qualitative and quantitative methods. Data were collected through a structured questionnaire, answered by 14 rural producers, between August and October 2024. The main findings reveal that the majority of producers are young, with low education and moderate experience in the agricultural sector. The majority have small properties (less than 10 hectares), with a predominance of agricultural activities. Among the challenges faced are fluctuations in commodity prices, climate variations and limited access to credit. In relation to accounting services, the majority only use general accounting and tax planning, with moderate to high satisfaction regarding the quality of service. However, there is a low demand for more strategic services, such as financial consultancy. The study concludes that, although there is recognition of the importance of accounting, the use of this resource beyond tax obligations is still limited. There is room to improve the relationship between producers and accounting professionals, especially with regard to strategic management and the use of technology to improve the efficiency of rural properties.